Kesha Reinvents Herself as a Tech CEO with New App 'Smash'
📷 Image source: techcrunch.com
Pop icon Kesha is stepping into the tech world with her new app, Smash, proving her versatility extends far beyond music. The app, which launched earlier this month, allows users to create and share digital avatars that can adopt various personas—from fantastical creatures to everyday professionals. Kesha, who co-founded the platform, describes it as a space for uninhibited self-expression.
Smash integrates augmented reality (AR) and AI-driven customization, enabling users to 'transform' into different characters in real time. The app has already garnered significant attention, with over 500,000 downloads in its first week. Industry analysts suggest Smash taps into the growing demand for immersive digital identity tools, a market projected to reach $30 billion by 2027.
Kesha’s pivot to tech isn’t entirely unexpected. The singer has long been an advocate for creativity and individuality, themes central to Smash’s mission. In a recent interview, she emphasized the app’s potential to empower users, particularly marginalized communities, to explore identity without constraints.
Competitors like Zepeto and Bitmoji dominate the avatar-creation space, but Smash distinguishes itself with its emphasis on fluid identity and Kesha’s star power. Early adopters praise its intuitive design and playful features, though some critics question its long-term viability in a crowded market.
Whether Smash becomes a lasting success or a fleeting experiment, Kesha’s foray into tech underscores a broader trend of entertainers leveraging their influence to innovate beyond traditional industries.
