VC-Backed Beauty Brand Ami Colé Closes Doors Despite $3M Funding
📷 Image source: techcrunch.com
Ami Colé, a beauty brand celebrated for its inclusive makeup products tailored for deeper skin tones, is shutting down operations despite raising over $3 million in venture capital funding. The brand, which gained a loyal following for its minimalist approach and commitment to diversity, announced its closure in a heartfelt message to customers.
Founded in 2021, Ami Colé quickly became a standout in the beauty industry, praised for its high-performance foundations and lip products designed specifically for women of color. Backed by prominent investors, the brand seemed poised for long-term success. However, insiders suggest that rising production costs and fierce competition in the clean beauty space contributed to its downfall.
Industry analysts note that while Ami Colé resonated with consumers, scaling a niche brand in an oversaturated market proved challenging. Competitors like Fenty Beauty and Pat McGrath Labs dominate the inclusive beauty segment, making it difficult for smaller players to maintain profitability.
Customers and beauty influencers have expressed disappointment over the closure, with many taking to social media to share their favorite Ami Colé products. The brand’s exit highlights the precarious nature of indie beauty ventures, even those with strong initial backing and consumer appeal.
