DuckDuckGo Introduces Feature to Filter Out AI-Generated Images in Search Results
📷 Image source: techcrunch.com
DuckDuckGo, the privacy-focused search engine, has rolled out a new feature allowing users to exclude AI-generated images from their search results. The update, announced on July 18, 2025, comes amid growing concerns over the proliferation of synthetic media and its potential to spread misinformation. Users can now toggle a setting to filter out images created by artificial intelligence, providing a clearer distinction between authentic and machine-generated visuals.
The move reflects DuckDuckGo's commitment to transparency and user control, distinguishing itself from competitors like Google and Bing, which have yet to implement similar filtering options. Experts suggest this could set a new standard for search engines as AI-generated content becomes more sophisticated and harder to detect.
Additional reporting from Wired highlights that the feature relies on metadata and watermarking techniques to identify AI-generated images, though it may not catch every synthetic image due to evolving AI tools. The feature is currently available on desktop and mobile, with plans for further refinements based on user feedback.
