Vimeo Reverses Course: TV Apps Return After Two-Year Hiatus
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Vimeo is bringing back its TV apps after a two-year absence, marking a sharp reversal of its 2021 decision to remove them entirely. The video platform initially scrapped its apps for smart TVs, gaming consoles, and set-top boxes to focus on web and mobile experiences. However, the move proved unpopular, with users and creators alike lamenting the loss of big-screen viewing options.
In a statement, Vimeo acknowledged the misstep, noting that TV apps remain a critical way for audiences to engage with high-quality video content. The relaunched apps will support 4K playback and improved navigation, catering to both casual viewers and professional creators.
Industry analysts suggest the retreat reflects broader trends in streaming behavior, where TV-based viewing continues to dominate long-form content consumption. Competing platforms like YouTube and Vevo never abandoned their TV apps, maintaining a presence that Vimeo now seeks to reclaim. The company has not yet confirmed a rollout timeline but promises updates 'in the coming months.'
