Meta Discontinues Creator Bonus Program on Threads
📷 Image source: s.yimg.com
Meta has quietly shut down its bonus program for creators on Threads, its Twitter-like social platform. The initiative, which rewarded popular content creators with payouts based on engagement, was initially launched to attract high-profile users to the fledgling app. While Meta has not publicly announced the change, multiple sources familiar with the matter confirmed the program’s termination. The move comes as Threads continues to struggle with user retention and engagement, despite a strong initial launch last year. Experts suggest Meta may be reevaluating its monetization strategies for the platform, shifting focus toward ad-based revenue models instead of direct creator incentives. The company has yet to confirm whether alternative incentive programs will replace the discontinued bonuses.
