How a Single DM Catapulted This NYC Private Chef Into Content Creation Stardom

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Maddy DeVita, a private chef based in New York City, never anticipated that a single direct message would redefine her career. What began as a passion for cooking evolved into a thriving content creation empire, all thanks to a well-timed social media interaction.
DeVita, who initially built her reputation through word-of-mouth referrals, decided to expand her reach by sharing her culinary expertise online. A DM from a prominent influencer—requesting her services—not only landed her a high-profile client but also opened doors to collaborations with major brands.
Her Instagram and TikTok accounts quickly gained traction, blending behind-the-scenes kitchen action with polished recipe tutorials. The authenticity of her content resonated with audiences, turning her into a sought-after digital creator. DeVita now balances private chef duties with sponsored content, proving that social media can be a game-changer for culinary professionals.
Industry experts note that chefs like DeVita exemplify the growing trend of food professionals leveraging digital platforms to amplify their careers. According to a 2023 report by Forbes, food-related content generates some of the highest engagement rates on social media, creating lucrative opportunities for those who master the medium.