Elon Musk's X Appoints 'King of Virality' to Attract Younger Users
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Elon Musk's social media platform, X (formerly Twitter), has appointed a new executive dubbed the 'king of virality' in a strategic move to attract younger users. The hiring signals X's intensified focus on revitalizing its user base and competing with platforms like TikTok and Instagram. The new appointee, whose expertise lies in creating viral content, is expected to leverage trends and algorithms to boost engagement among Gen Z and millennials. This decision aligns with Musk's broader vision of transforming X into an 'everything app' that integrates social media, payments, and entertainment. Critics, however, question whether the platform can successfully pivot to appeal to younger demographics amid ongoing controversies and competition.
